"O Movimento" is a free event celebrating urban culture in Maringá (BR), featuring dance, music, and street art in a central square. We aim to integrate urban elements into its identity, making it as accessible as the event itself. We expanded its visual identity to encompass verbal identity, stage setup, merchandise, social media communication strategies, and printed promotions across the city. It's supported by a cultural incentive project in Paraná.
AFTERMOVIE
CREATIVE PROCCESS
SOCIAL MEDIA POSTS
MERCHANDISING
PHOTO OPPORTUNITY BOX
PRINTS
Design, Animation and Copywriting | Pietra Costa e Gabriel Damásio

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