To create awareness for IWC and engage local communities during the Diwali season, we crafted a modern campaign celebrating the light within. Moving beyond traditional imagery of candles, the campaign focused on the idea that the true essence of Diwali lies in the joy shared with loved ones—the light that radiates from human connections. This concept guided every aspect of the campaign, from its messaging to the lighting of the shoot, capturing the emotional transformation from darkness to light in moments spent together.
Art Direction | Pietra Costa
Film Director | Arslan
Photographer | Sam Rawadi